The styling business was practically invented by Rachel Zoe. The style of young celebrities like Nicole Richie and Anne Hathaway did a 180 degree after hire Zoe. After a couple of years behind the scenes, preparing the moments before or E! TMZ photograph to her clients, decided to take a more public profile.
The 'Rachel Zoe Project' turned it into a multimedia business. The mogul became the reference point for young people seeking to be trendy, sophisticated, but glamorous. Their presence, through its website and its growth in social networks, gave Zoe a brand new dimension.
This July will debut her own clothing line for women. With prices from 3 thousand to 8 thousand dollars per piece, will be sold in various luxury department stores. Neiman Marcus bought the entire line for its 41 stores across the U.S. and its high luxury store, Bergdorf Goodman in New York. You can also find Zoe Clothing Shopbop, Nordstrom, Saks, Intermix, Kurna Thabet and Selfridges in London.
In addition to the apparent success that such a distribution means for a new brand, has also attracted some controversy. Several blogs and online media reported that a new clothing line might be opening a copy of a vintage design.
To coincide with the launch of the brand, we can see the new season of 'The Rachel Zoe Project' and the details of her pregnancy that happened during recording.
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